Understanding TikTok Shop
TikTok Shop, launched in 2021, combines social media and e-commerce, allowing users to purchase products directly from creators whilst engaging with content on the platform.
The TikTok Shop affiliate program enables creators to earn commissions by promoting products from brands to their audience, with sellers setting commission rates ranging from 5% to 20%.
Eligibility Requirements for TikTok Shop Affiliates
Minimum Followers Required For TikTok Shop
To apply as a TikTok Shop affiliate, you must have a minimum of 1,000 followers if you're from the UK.
If you're in the USA, you must have a minimum of 5,000 followers to be eligible to apply as a TikTok Shop Creator.
Each applicant must have a TikTok account in good standing before applying for the affiliate program.
Age and Location Criteria
Applicants must be at least 18 years old to be eligible for the TikTok Shop affiliate program, regardless of what country they are applying from.
TikTok requires creators to comply with community guidelines and other policies that indirectly relate to location-specific regulations. Some countries may have product restrictions.
Applicants must submit relevant personal identity information for verification. This varies per country but TikTok may ask for ID as proof of age.
Content Creation Guidelines
TikTok prohibits misleading content, including false displays of information, exaggerated claims, and unverified health and beauty product endorsements.
Creators must avoid content violations related to illegal activities, sexual content, and any content directed toward minors that does not comply with community standards.
The platform restricts the promotion of gambling content and ensures creators do not engage in scams, artificial engagement, or redirect traffic inappropriately.
Creators are encouraged to produce high-quality, interactive content rather than non-interactive, low-quality presentations that do not engage viewers.
All TikTok Shop creators must adhere to the TikTok Shop Content Policy and the community guidelines to maintain eligibility and avoid possible penalties.
Our Top Tips For New TikTok Shop Creators
Creating Compelling Content
Prominently displaying product images and videos for 3-5 seconds allows viewers to closely admire details, enhancing engagement with the visuals.
Utilizing close-up shots from various angles and lifestyle imagery of products in action helps build viewer desire for the items being promoted.
Demonstrating standout features and benefits of products effectively convinces viewers of their value and necessity, fostering a stronger connection.
Creating a sense of urgency by informing viewers of limited-time promo codes or low product quantities encourages quicker purchasing decisions.
Engaging viewers with compelling product content can lead to substantial earnings on TikTok, even without the creator appearing on screen.
Try Selling Products on TikTok Live
Livestream shopping is a key feature of TikTok Shop, allowing creators to interact with their audience in real time while recommending products.
Creators must accurately promote products in their content, ensuring that all promotional materials are relevant and explicitly display or discuss the products being sold on livestreams.
Active participation in livestream sessions can significantly contribute to sales value, exemplified by creators who hold regular sessions and become popular with both brands and consumers.
Make Use Of Exclusive Offers and Discounts
TikTok Shop encourages sellers to create urgency in their promotions by highlighting limited-time discount codes and low product quantities.
The dynamic nature of TikToks e-commerce environment, coupled with sellers allowing targeted collaborations, enables the creation of tailored promotional offers and discounts that resonate with specific audiences.
TikTok Shop regularly holds sale events on the platform with huge discounts, often subsidised by TikTok. Make sure to keep an eye on your emails as they often invite creators for early access.
